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ViX Swimwear

07/21/2015 | Written by Sara Schreiber


vix kara triangle top

Vix Swimwear

Who Wants to Frolic in the Sand?

Brazilians know what’s up when it comes to a few specific things in life: Soccer they know … coffee—certainly. Bossa Nova (who else does this?) … and they know beaches. Brazil’s nearly 2,000 miles of gorgeous, sandy beaches and crystal clear waters are the stuff dreams are made of. Even on the best SoCal shore could we only imagine the type of glamorous escapism that takes place amid a sunset at Jericoacoara or the quaint Cliffside village of Canoa Quebrada. As natural beauties in one of the most naturally beautiful places in the entire world, Brazilian women know how to work what they’ve got … and you can bet this carries over to the bikinis That’s the whole premise behind ViX Swimwear, a luxury resort wear brand that promises to share its stylish secrets with the mere mortals.

ViX’s creator Paula Hermanny set out in 1998 to capture the spirit of the Brazilian lifestyle and add her own special twist. The company is named for the Brazilian island of Vitoria, where Hermanny grew up. The first ViX store opened in Rio de Janeiro in 2013 and since that time, they’ve opened four more stores in Brazil and plan to expand globally. The company already manufactures one piece, two piece, and cover ups for Nordstrom, Saks Fifth Ave, Bloomingdale’s, Bergdorf Goodman, Net a Porter and Neiman Marcus.

ViX Swimsuits feature flattering fabrics, novel cuts and luxe details to inspire confidence in every woman. The bright, captivating creations have recently been the stuff of drool-worthy shoots for Harper’s Bazaar, Sports Illustrated Swimsuit Issue, etc.

You must see Hermanny’s work to appreciate her flavor. The Zaz Bia Tube Bikini with its tye-dye yellow, blue, purple and white stripes feels like a holiday in Rio. The bottoms are adorable: low on the hips, a playful amount of cheek, and a tiny gold round logo affixed below the waist. Lots of ViX bikinis take this stance on bottoms that hug the curves in a flattering fashion yet manage have a little fun, too.

The Solid Eggplant Matelasse Loop Bikini offers another distinctive silhouette for the bottom that complements a wider strap on top. Rich, deep purple and gold hardware class up the ensemble. Another ViX Swimwear standout is the Kemha Ana Bandeau Bikini (yellow and cobalt; tribal print) with a removable center gold bar, removable padding, and double loops at the back for a crisscross effect.

Celebs spotted flaunting their beach bods in Vix include Kaley Cuoco of “The Big Bang Theory”, Rita Ora, Giselle (naturally) and Kendall Jenner.

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